We believe your data should belong to you. So we built a place where it does.

For twenty years, data has flowed in one direction: from people to platforms. Every service you use keeps its own record of you — what you buy, what you listen to, what you ask your AI — and the value those records create flows to the platforms, not to you. You can request an export and get a zip file of raw JSON. The organized, useful picture of you stays behind the wall.

We believe that direction is reversible, and that reversing it is the next real shift in consumer software: data flows from platforms to people. Not because platforms are evil — most are not — but because you are the only party with a permanent stake in your own data. Companies pivot, get acquired, and shut down. You remain.

AI made this urgent. An assistant that knows your context is dramatically more useful than one that does not, so every AI service is now racing to accumulate the deepest possible picture of you — a picture you cannot read, edit, or take with you. We think the picture should be yours: held by you, encrypted under your key, readable by any AI you permit, revocable the moment you change your mind.

That is the whole idea. Everything else is implementation.

Personal Hub is live today. It gives you one encrypted place to collect your data — purchases, interests, preferences, background, notes — through imports, receipt scanning, or manual entry, and organizes it into a profile you can actually use.

Personal MCP is how the profile becomes useful: connect your hub to Claude, ChatGPT, or any AI service that supports the Model Context Protocol, and your AI starts every conversation already knowing what you chose to share. Each connection gets its own encryption key and its own encrypted copy of only the fields you selected. Disconnect a service and its copy is deleted. The details are in the MCP documentation.

We are deliberately building this in small, honest steps. No roadmap theater — what is described on this site is what exists.

Your vault is encrypted on your device. Your key is derived from your password and never leaves your browser. We store ciphertext — we cannot read your vault. This is an architectural fact, not a policy promise: it holds even if the company is acquired, breached, or compelled.

When you share data with an AI service through Personal MCP, each connection gets its own key and its own encrypted copy of only the fields you chose. During an active AI request, the shared copy — never your vault — is decrypted briefly in server memory, and the key is discarded immediately after.

When you scan a receipt or use AI categorization, that content is processed transiently by our AI provider, then encrypted. It is never stored in plaintext and never used for training. We tell you before anything is sent.

We use anonymous product analytics to understand how the app is used — feature usage and performance, never your identity or the contents of your data.

Our encryption code is open source at github.com/mariusokland/personal-encryption. It contains the exact code that runs in your browser, so the claims above are checkable, not just stated. The full accounting — including what is not encrypted and why — is on our security page.

The free tier includes the essentials: your profile, your interests, up to 100 items, one AI connection, and full data export. Premium is $4.99 per month and unlocks unlimited items, more AI connections, and the overview dashboard.

That subscription is the entire business model. We make money when you find the product valuable enough to pay for it — there is no advertising, no data brokerage, no hidden revenue stream. Our incentives point the same direction yours do: the product has to stay trustworthy, or there is no business.

Personal Hub is built by Marius, working solo from Oslo, Norway. That means the product moves at the pace of one careful person — and it also means there is no growth team, no board, and nobody who could ever vote to monetize your data.

Norway shapes the product more than marketing copy usually admits. Privacy is a constitutional right here, GDPR is the water we swim in, and the Nordic default is trust by design. This is the environment Personal Hub was born in, and it shows in the choices: encrypt by default, export for free, say precisely what is protected and what is not.

It is bootstrapped on purpose. Products funded by their users answer to their users. It grows at the pace that lets it remain trustworthy — which is the only pace worth growing at for something like this.

If you want to talk, write to hi@personalhub.io. It goes to a person, and the person answers.

You do not need to be a privacy activist, and you do not need to understand encryption. You just need to think it is reasonable that the person the data describes should be the one who holds it.

The best way to see the idea is to try it: build a small profile, connect it to the AI you already use, and watch the first answer that actually knows you. It takes a few minutes and does not require an account.