We believe people should benefit from their own data. So we built a place where they can.

Every service you use collects data about you. Your music streaming service knows your taste. Your shopping platform knows your spending habits. Your AI assistant knows your thinking patterns. Your health tracker knows your body. Your browser knows your curiosities.

None of these services share this data with you in a way that is useful. They share it with advertisers, with data brokers, and with each other through opaque partnerships. The value your data creates flows to platforms and intermediaries. Almost none of it flows back to you.

This is not a privacy problem. This is a structural problem. The architecture of the internet was built to serve platforms, not people. Data flows in one direction: away from you. We are here to reverse that direction.

This is for the people who see what we see. Your digital history is spread across dozens of services, each holding a piece of you, none giving you the full picture. Most platforms let you export your data if you ask, and some share fragments with each other. But the value your data creates overwhelmingly benefits the platforms and the corporations behind them, not you, the person who generated it.

You do not need to be a privacy activist. You do not need to understand encryption. You just need to believe that the people who generate the data should be the ones who benefit from it most.

If that sounds obvious to you, you are who we built this for.

Personal is a suite of tools that gives you a single, private, encrypted place to bring your data together and make it work for you.

Personal Hub is live today. It is your starting point: a place to track your purchases, build your profile, store your preferences, and import data from other services. Personal MCP lets you share selected data with Claude, ChatGPT, or any AI service that supports the Model Context Protocol, each with its own encryption key. Everything you add is encrypted on your device before it reaches our servers. We cannot read it.

Over time, Personal will grow into a complete personal data infrastructure:

Your data is encrypted on your device using established cryptographic libraries before it is transmitted to our servers. Your encryption keys are derived from your password and never leave your device. We store encrypted data that we cannot decrypt, even if we wanted to, even if someone demanded it.

When you share data with AI services through Personal MCP, a separate encryption key protects each connection. Our servers cannot read your shared data at rest. During an active request, data is briefly decrypted in server memory and the key is discarded immediately.

We are working toward making AI processing fully local as well. When you parse a receipt or categorize a purchase, our goal is for that computation to happen entirely in your browser, so your personal data never touches an external server. Where local processing is not yet available, we tell you clearly before any data is sent externally.

We use anonymous product analytics to understand how the application is used. This tracks feature usage and performance, not your identity or the contents of your data. We will never cross that line.

Our encryption code is open source at github.com/mariusokland/personal-encryption. It contains the exact code that runs in your browser. Anyone can read it, audit it, and verify that our claims are real.

We will never sell your data. We will never show you ads. We will never share your data with third parties without your explicit, informed, revocable consent. We will never make it harder to leave than to stay. We will never charge you to export your own data. We will never design features that exploit your attention or create artificial urgency. We will never use dark patterns to trick you into sharing more than you intend.

These are not marketing statements. They are architectural decisions. Our encryption makes most of them technically impossible, not just policy choices.

Personal Hub has a free tier that includes the essentials: your profile, your interests, up to 100 purchases, and full data export. Premium features, including advanced dashboards, AI-powered categorization, and Share Views, cost $4.99 per month.

We make money when you find the product valuable enough to pay for it. That is the only incentive we have. There is no advertising model, no data brokerage, no hidden revenue stream. Our interests are aligned with yours: we succeed when you trust us enough to stay.

In the future, when we enable data sharing features, you will always control what you share, with whom, and what you receive in return. If value is generated from your data, it flows to you.

Three forces are converging that make this the right moment.

First, AI is making personal data exponentially more valuable. An AI assistant that knows your preferences, your history, and your context is dramatically more useful than a generic one. But today, that context is locked inside individual services that do not share it with you or with each other. The person who owns their own context will get better AI than anyone else.

Second, regulation is catching up. GDPR, the EU Data Act, the AI Act, and data portability requirements are creating legal obligations for platforms to give users access to their own data. The infrastructure to receive and use that data does not exist yet. We are building it.

Third, trust in large platforms is eroding. People are beginning to understand that free services have a cost, and that cost is their data. The demand for alternatives is real and growing. What has been missing is a practical, usable alternative that does not require technical expertise. That is what Personal is.

Personal is built by Marius from Oslo, Norway.

Norway has a constitutional right to privacy. Data protection is woven into law through the EEA and GDPR. The Nordic approach to technology reflects values of transparency, equality, and trust by design. These are not marketing angles. They are the environment this product was born in.

Personal is bootstrapped. There are no venture investors pushing for growth at the expense of users. There is no board that could vote to monetize your data. The product exists because it should exist, and it will grow at the pace that lets it remain trustworthy.

This is not a company built to be acquired. It is infrastructure built to last.

If you believe your data should work for you, not against you. If you think the current system, where platforms profit from your information while you get convenience in return, is a bad deal. If you want to be part of building something better.

Start by using Personal Hub. Add your data. See what it looks like when your digital life is organized and under your control. Tell the people you think would care.

We are not looking for customers. We are looking for the first people who see the systemic problem clearly enough to want to fix it. If that is you, you are early, and that matters.